01 Free, complete business consulting

Give it away first.

I spent two years applying for jobs and got nothing. Two weeks of giving business advice away for free, unprompted, inside a Bible study, produced over a dozen real conversations and two paid engagements I never went looking for. This is what I learned from that, and what I'll do for you.

2
Years job-searching
Nothing
2
Weeks giving it away
Over a dozen conversations, and counting
01 Why I'm doing this

Thirty years, five kids, and one verse that finally landed

In more than thirty years of business, I've done and seen a wide range of things. I've worked in real estate, sold servers and networking gear, marketed and sold commercial internet pipes, bought and sold digital inventory, managed ad operations, sold online data, run investor relations for a public company, helped raise capital, and marketed ad networks, video platforms, ecommerce companies, retail brands, and software companies. I've seen the best and the worst each industry has to offer.

Through all of it, I've tried to have God at the center. I've read Matthew 6:33 hundreds of times, but Jesus's words in the Sermon on the Mount hit me differently recently: "But seek first his kingdom and his righteousness, and all these things will be given to you as well." I found myself wrestling with what "seek first" actually means. If that's Jesus's command, I figured I'd better understand it. So I went back to the early church and tried to understand what the Kingdom actually looked like in practice. It was people coming together, giving to each other out of their abundance.

I was wrestling with that because I'd just been laid off, and I didn't feel like I had much abundance to give. Then I believe God revealed something to me: what I do have in abundance is thirty-plus years of business experience, and raising five kids. That's what I'm called to give away and share with my community, so that's what I'm doing.

What I have isn't something you can learn in a classroom, or get from a quick conversation with an AI chatbot. It's built from real-world experience, the good and the bad. I'm offering that knowledge and insight for free to anyone who needs it. Complete consulting, real strategy, meant to set you up for success. I take a holistic approach: where you are, where you want to be, and what's actually keeping you from getting there. I look at everything from a revenue perspective first, then figure out how finance, marketing, product, and sales all have to work together to make it happen, plus how God factors into the whole business. It's what you'd expect from a top-end consulting firm, now made available to everyone.

"Seek first his kingdom and his righteousness, and all these things will be given to you as well."
Matthew 6:33

Not the version of that verse that promises money follows obedience like a formula. It doesn't. The version I'm actually working from is simpler: give what you have away first, hold the outcome with open hands, and let whatever provision shows up be evidence, not the goal.

02 What I actually do

I look at where the revenue actually flows

Most consultants look at one piece of a business: the marketing, the sales team, the numbers. I look at where the revenue actually flows, not where you think it flows, and I find the gap between what you say you want and what your current strategy is actually pointed at. Then I tell you the gap out loud, specifically, and I don't leave you with just a diagnosis. Every conversation ends with a next step.

03 The Playbook

A few patterns, tested the hard way

None of these ideas are proprietary. The value is in recognizing which one applies before the mistake gets expensive, backed by having watched a few of these go wrong in real companies, at real cost. The list keeps growing. Every real conversation adds to it.

Principle
Shows up when
What happens next
Prove the model before scaling the dream
You want to expand or franchise before the unit economics are proven
Force a "prove it small" phase before any expansion conversation
Focused beats broad
You're spread thin across a big market with weak penetration anywhere
Pick one narrow slice, win it completely, expand from strength
Bundle around the true demand driver
You sell complementary things separately when a bundle would capture more
Identify the actual anchor and build the offer around it
Recurring revenue changes what a company is worth
You're planning to sell the business or raise capital
Build toward a recurring component before that conversation starts
04 How this works

The first conversation is always free. It stays that way if it needs to.

The first conversation

No pitch, no pressure. Just a real look at what's actually happening in your business, where the revenue is going, and what's in the way of what you actually want.

Whatever comes next

If there's something I can help with and you're able to pay for it, we'll talk about what that looks like. If you can't, that's fine too. This isn't a lesser version of the conversation. It's the same conversation either way.

05 Track Record

Where I've Been Brought In

Client names stay private. The category of problem doesn't need to be.

Franchise Creation & Expansion Strategy
Online Branding, Expansion & Content Domination
Funding Analysis, MVP Creation & Growth Marketing Strategy
Physical Retail Expansion into Repeatable Online Sales
B2B Demand Generation & Automation
Software GTM & Full Roll Out
06 Some of what this has produced

Real numbers, from real conversations

2.5x
Increase in sales on a stalled product line, before it ever reached the sales team
300%
Increase in meetings booked from a sales function two previous teams had already tried and failed to fix
40%
Reduction in customer acquisition cost from coaching straight off call transcripts and real data
07 Let's talk

Let's talk.

If something in your business isn't adding up, or you just want a second, honest set of eyes on it, reach out. This isn't a sales call.

Find a time to talk

Kevin Yamano · 30 Days to Better